SGT Microtransaction: Mallika Dutt of Breakthrough

For our newest Microtransaction podcast, SGT continues in our series examining America 2049 and how the team at Breakthrough built a social game for social good. This time, we talk to Mallika Dutt, Breakthrough’s President and CEO. In our interview, she explains how a humanitarian pop music campaign in India lead to an organization that harnesses technology, pop culture and media to mobilize people for social causes.

SGT Microtransaction: Mallika Dutt of Breakthrough

If you haven’t played it yet, America 2049 is an alternate reality game that tells its story through Facebook and the Web. Players hunt for a clues in a future America where quarantine camps, personal tracking chips and antidepressants in the drinking water have become the norm. The game plays out over twelve weeks and coincides with real life events around the country. It’s still not too late to jump into the game and start unraveling the puzzles in this Facebook game for thinkers.